From our humble beginnings in Outback Australia I often get asked how my passion for fishing turned into one of Australia’s most popular Outdoor & Apparel company.

Born & raised in Outback Australia I’ve always loved fishing It’s always been kind of a therapy as I enjoy the serenity of being outdoors and on the water. 

Over the last 7 years I have designed an outdoor brand in knowing what women would like to wear or use on the water because hey! girls fish too!